This three-day elective examines the Business and Marketing applications of GIS technology such as proximity analysis, site location determination, and market delineation. Discusses where businesses find and how they create socioeconomic and demographic data, how data is integrated into GIS, and why it is important. Case Study and Exercise focused, students will explore Business GIS analysis and investigate the integration of map and report presentation in hardcopy as well as digital format via E-Documents and the Internet.
Courses are offered in a three-day seminar format. Classes can be taken individually
to strengthen your working knowledge or as part of the certificate program to enhance your career development.
Certificate and non-certificate students are awarded 1 CEU (Continuing Education Unit) per ten hours of successful
classroom participation. It is possible to complete the certificate in 4 to 36 months. Tailored seminars taught on
your premises can be arranged through the Program Manager.
Matthew Bechdol has a BS in public affairs and environmental science from Indiana
University; a certificate in Public Affairs from the Rijksuniversiteit, Leiden - The Netherlands; and an MS in
geographic and cartographic science from George Mason University. Mr. Bechdol is a federal account manager at the
Environmental Systems Research Institute (ESRI) in Washington, D.C. As an account manager for the U.S. Department of
Agriculture, he assists in the integration of software, hardware, data, and personnel to solve agricultural problems
ranging from precision farming to global crop forecasting. Mr. Bechdol previously provided GIS and Remote Sensing
support as a NASA Goddard Space Flight Center subcontractor, where he investigated Hyperspectral Imaging, GIS, and
mobile/wireless geospatial field data and imagery classification technologies utilizing parallel processing systems.